Walmart Marketplace · Children's products
What does Walmart Marketplace require for children's products?
Short answer: Walmart requires a valid Children's Product Certificate and the matching third-party test report from a CPSC-accepted lab for every children's product (made primarily for kids 12 and under) you list. When Walmart asks, you upload both per item in Seller Center under Health and Compliance → Item compliance; items without them can be unpublished. Both documents must be in English, and the CPC must include all 7 CPSC elements.
Last verified: October 2026. General information, not legal advice. KidsTestingLabs is an independent directory and guide: we don't test products and never issue or certify Children's Product Certificates. The US importer or US manufacturer is responsible for certifying compliance.
The policy
What does Walmart's children's products policy say?
Summarized from Walmart Marketplace Learn (updated Dec 11, 2025).
- Sellers may list a children's product only if it has a valid CPC and a corresponding third-party test report from a CPSC-accepted lab.
- When requested, upload the CPC and test report for each covered item using the Item compliance widget on the Health and Compliance page in Seller Center.
- Prohibited: listing without valid documents, failing to upload when requested, or giving incomplete, inaccurate or non-compliant information.
- Test reports must be in English, from a CPSC-accepted lab, and show compliance with all applicable state and federal children's product rules.
- Children's products must also follow Walmart's other prohibited-product policies, including Baby Products, or Walmart may unpublish the item.
Source: Walmart Marketplace Learn: Children's Products policy.
CPC
What must the CPC include for Walmart?
Walmart lists the same 7 elements CPSC requires.
| # | Element | Detail Walmart lists |
|---|---|---|
| 1 | Product identification | The product covered by the certificate |
| 2 | Safety rules | Each CPSC children's product safety rule the product is certified to |
| 3 | Certifier | Importer or domestic manufacturer: name, full mailing address, phone |
| 4 | Records contact | Name, email, full mailing address and phone of the person keeping test records |
| 5 | Manufacture | Date (month and year at minimum) and place (city and state, country or region) |
| 6 | Testing | Date and place of testing |
| 7 | Lab | Third-party lab name, full mailing address and phone |
Sources: Walmart Marketplace Learn: Children's Products policy, CPSC: Children's Product Certificate. Our free CPC builder produces exactly these 7 sections.
How to comply
How do I get a Walmart listing compliant?
- Confirm it's a children's product: designed or intended primarily for kids 12 and under. Use CPSC's Regulatory Robot to list the rules that apply.
- Test at a CPSC-accepted lab for every rule. Check each rule against the lab's scope on the CPSC lab search.
- Issue the CPC yourself as the importer or US manufacturer, citing the same rules as the report.
- Add the tracking label to the product and packaging.
- Upload when requested in Seller Center → Health and Compliance → Item compliance, one CPC and report per item.
- Keep documents current: retest after material changes and on CPSC's periodic schedule (at least once a year by default under 16 CFR 1107.21).
Compared
How does Walmart compare with Amazon and TikTok Shop?
| Marketplace | Report age stated in policy | How documents get there |
|---|---|---|
| Walmart | Not fixed; must be valid and correspond to the item | Uploaded per item in Item compliance |
| Amazon (toys) | Issued within the previous 12 months | Through an approved TIC provider (Direct Validation) |
| TikTok Shop | Within 365 days for category qualification; 180 days for product compliance requests unless the category says otherwise | Qualification Center / Manage Your Compliance |
Sources: Walmart Marketplace Learn: Children's Products policy, Amazon Seller Central: Children's toys, TikTok Shop: Toys and Hobby Products Requirements, TikTok Shop: Partner Laboratories & Testing Guide.
FAQ
Frequently asked questions
Does Walmart require a CPC for every children's product?
Yes. Walmart's policy says each children's product listed must be accompanied by a valid CPC and a corresponding test report from a CPSC-accepted lab.
Where do I upload CPCs on Walmart?
In Seller Center, on the Health and Compliance page, using the Item compliance widget, when Walmart requests documents.
Does Walmart's report have to be less than a year old?
Walmart's policy page doesn't set a fixed age; it requires a valid report that corresponds to the item. CPSC's own periodic testing rule generally means retesting at least yearly for products in continuous production.
Can I reuse my Amazon CPC and report on Walmart?
Usually, if they cover the exact item, come from a CPSC-accepted lab, and the CPC has all 7 elements. The requirements come from the same CPSC rules.
Who should be named as the certifier on the CPC?
Under CPSC rules, the importer certifies imported products and the domestic manufacturer certifies US-made products.
Next step
Need a CPC or a lab report?
Our free CPC builder lays out all 7 required elements. No report yet? Estimate your test cost in a minute, then we'll send your product to up to 3 CPSC-accepted labs for quotes.
Sources
Official sources we checked
Checked October 2026. Rules and marketplace policies change; confirm on the source before you act.